I’m Chie Ferrelli.
Empowering digital solutions with customer-focused and data-driven strategies for over 15 years.
Let’s connect.
Driven and goal-oriented marketer with 15+ years of experience open to Digital/Marketing roles with opportunities to lead teams and projects in New England. At a previous role in SKY Cable, Chie pushed digital transformation that led to the creation of a new digital group for platform and content, contributing to a development of new revenue for digital channels. At HyperActive Inc., currently leading project management for key clients in healthcare, working on the development of mobile applications and sales tool content for imaging and diagnostic systems. Skilled in project management, client/vendor management, marketing strategy, and creative development.
Consultancy Work
After many years of working on big brands, I saw a clear opportunity to help smaller companies accelerate growth using strategies that worked so well for me and the brands that I handled which included McDonald’s, Pfizer, Shell, and Nestle. Of course, what works for big brands doesn’t always work for smaller companies – but the principles of marketing are exactly the same.
Working hands-on with companies with millions of revenue allowed me to see how valuable these principles can be, when tailored to smaller companies needs. Let me help you play in the big leagues.
I live and breathe marketing – let me create a 360-degree marketing strategy that will grow your business.
Too many businesses waste time, money, and resources on advertising, content, and services without a cohesive, carefully planned marketing strategy. From the onset, a great marketing strategy requires a deep dive into target audiences and their behaviors. A solid, thorough strategy will also include competitor analysis, trackable goals for all campaigns, and ongoing re-optimization.
If your marketing strategy isn’t adjusting as technology, your products and services, and your customers change, then it’s probably a less-than-stellar strategy.
With my marketing experience and background, I can will work directly with your company to:
- Clearly define goals, objectives, and deliverables for your business
- Identify your main target audiences and where they can be reached
- Demonstrate how increasing or decreasing spending may change market outcomes
- Help you assess how your brand as a whole ought to be marketed
- Show you how competing marketing strategies are succeeding and failing
Content marketing changes daily. Shouldn’t your tactics?
I can help you build a flexible digital strategy that scales with your business and supports efforts beyond just marketing.
If you want to success in today’s market, your brand needs to be everywhere. More importantly, you need to show up the right way, at the right time, with the right message. My consulting services will help your brand leverage digital content and promote it to all corners of the web. I work with the best digital professionals, so you don’t have to worry about hiring someone who won’t deliver.
SEO | Strategy | Advertising | Content | Social Media | Automation
Give your business a competitive edge. If you want to attract more visitors to your website, I can help you create a responsive and functional website to grow your bottom line.
My goal is to develop websites that excel in both aesthetic and user experience at the same time ensuring its future-proof. Through design and usability tests, I give your customers many great reasons to explore your web pages longer.
In this day and age, extraordinary times require extraordinary brands. I can help you create and build your brand to be meaningful, memorable and iconic, putting people at the center of the brand experience to drive behavioral change and deliver real impact.
Whether you’re a consumer or retail brand, an established corporate brand, or a challenger brand, my objective is always effectiveness ensuring long lasting impact.
EXPERIENCE
2021: Project Manager, Watts Water Technologies
2019: Project Manager, HyperActive Inc.
2018:Freelance online marketing consultant
2012: Digital Platforms Senior Manager – Head of Digital, SKYcable Corp
2011: Digital Solutions Director, Leo Burnett
2008: Senior Product Manager, IslandLogic / IGE
2007: Marketing Optimisation Manager, The Fournaise Marketing Group
2006: Marketing Communications Officer, Latitude Broadband
2003: Sr. Marketing Specialist, Meridian Telekoms
2001: Communications Researcher, OgilvyOne
EDUCATION
Diploma in Brand Management
Bachelor Arts in Liberal Arts
Major in Integrated Marketing Communications
MBA, Business Administration and Management (some units taken)
Ready to start a project?
I am available for hire or freelance.
Let's connect
For my full background and professional references, add me on LinkedIn.